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4 Types Of Content Musicians Can Video Streams

For the past few weeks, we have seen many weekly live video streams by different musicians, producers, and record labels. However, video streaming should not just be about live music.

video

It offers many other opportunities artists can utilize! So, in this blog post, I would like to highlight four ways musicians can use video streaming services:

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1. Teach a workshop

Teach your fans some tricks of your trade. This includes showcasing your instrument techniques, talking about how you wrote a song, or screen sharing some music production sessions. You get to create an exclusive atmosphere by teaching a workshop to your fans. All in all, teaching a workshop is a very effective way to create an engaged and meaningful conversation with your fans.

A great workshop idea is to break down one of your songs and discuss the composition, arrangement, and recording phases. You could even charge fans for this event, and this could help you generate some extra revenue.

2. Showcase the studio

Another exciting content idea is to show what’s behind the scenes during the recording in the studio. Show your fans your favorite microphones, guitars, pianos or amps, and walk them through the studio! The more people will be exposed into the creative process of a song in the making, the more they will be connected to you and your music.

If recording sessions are more of a private process for you, you can also showcase a mixing or mastering session. A mixing session could especially be interesting as you can provide a sneak peek to a brand new song. This way, you can highlight some behind the scenes action while also create anticipation with a new song teaser.

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3. Stream the rehearsal and jam session

Another great idea is to stream your band rehearsals in real-time. Depending on how the rehearsal goes, this might even end up feeling like a little show, but in a really raw way. The point is to be as sincere and authentic as possible. So this could work really well as engaging content.

Also, you can have guest musicians sit in during a rehearsal, or better yet, set up a whole jam session. This way, you can drive the audiences of the guest musicians to your stream, which could mean more engagement, and potentially more fans.

Maybe it’s knowing that some mistakes could be made or witnessing a new song in the making, but there is something really exciting about broadcasting your rehearsals in real-time to the fans. Regardless, for a band to share a rehearsal with their fans is a pretty powerful way to make them feel like they’re in the same room.

4. Do a Q&A session

Q&A sessions are excellent as they literally drive the conversation with your fans. Q&A sessions are usually open-format in terms of question content, so you get to show who you are as a person to the fans, share stories, and really create an intimate atmosphere with them. You might also talk about the meaning behind a song lyric, the story behind recording an album, or your experiences during the making of a project.

You can also charge for your Q&A sessions, rather than making it available to the general public. Charging fans a small amount and taking questions from them personally is totally a fair exchange that many artists participate in.

Final Words

Video streaming is a great opportunity for many musicians these days to engage with their fans and make some extra revenue. It’s best to keep the general tone of the video streams ‘light’ and not polished. It should not feel like a production, or rehearsed. In fact, the more real and sincere the content is, the more engagement and responses it receives.

Categories
Blogging

How to Support Artists, Singer and Musicians

Imagine life with no new or live music. It’s unthinkable. Arts and culture aren’t just nice things to have that make us feel better either. The combined industries employ many hundreds of thousands of people, see some of our biggest exports and bring in an enormous amount of revenue, playing a key part in the UK economy.

We have one of the best music scenes in the world. This is why music and musicians must be supported, just like any other business or commercial sector.  

How to support musicians 

Additionally, almost all musicians are self-employed freelancers with no sick pay, holiday entitlement or job security. This is part of the lifestyle and is accepted by that who enter into it. But it does mean that we should do all we can to make sure we aren’t doing anything that makes working conditions unfair or unethical.

It can be as simple as thinking about how and where you access your music, to donating to charities who help those in need. 

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The emerging artists’ fund and musicians’ charities 

The PRS Foundation provides grants and funds for emerging arts. Joining PRS is advisable as a musician, as it ensures you get any royalties owed to you. Furthermore, by being part of PRS and supporting them, you support fellow musicians. You pay your admin fees and this adds to the PRS pot, much of which is invested back into emerging talent.

The same applies to the Musicians’ Union. It’s always good to be part of a larger community, as these communities support those within it. 

There are other organisations you can join or donate too, as well. These include:  

  • MOBO 
  • The Fusion Fund 
  • The Arts Council and Creative Scotland 
  • ArtistShare 
  • Patreon

Alternatively, you can check out the individual fundraising campaigns that musicians may be launching on Crowdfunder and Kickstarter 

The best way to buy music to support artists 

You may not be able to invest extra cash into these kinds of things, and that’s absolutely fine. In fact, there’s something even more valuable you can do, that won’t cost you anything. Shop ethically.  

There are many ways to support musicians in a way you also gain. Here are some of the things you can buy: 

  • Official merch (not eBay second-hand versions or knockoffs) 
  • Gig and event tickets  
  • Physical albums and EPs 
  • Downloads of tracks, albums and EPs 
  • Streaming songs 

You can also employ musicians. Even if you don’t work in the industry, you’ll need their services from time to time, especially at things like weddings and parties. Be sure to pay anyone you hire fairly and to be clear about what you expect and any contracts.  

Or if you’re a writer, reviewer or blogger, you can support artists and musicians by writing articles about them, which provides them with free publicity.   

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The most ethical way to buy music 

It goes without saying that you shouldn’t download music illegally. It may seem like a harmless and convenient way to access freebies, but it’s hugely harmful to artists, distributors, Find out more about how music piracy affects the industry and why it’s a problem by watching this video.  

The best streaming service for musicians: ethical music streaming 

So if you want to stream music in a way that supports artists, which site should you go to?  

Well, this can be tricky, as it’s an ever-changing landscape. Spotify got a bad rap for a while, but now many of the sites are much of a muchness. The key is to give your favourite artist your air time on an official site or platform.   

Is streaming good for musicians? 

Yes and no. Most artists will make little to nothing from their listens. But they also get the chance to access audiences from all around the world at the touch of a button. You can help them by following their artist profile.

Lots of followers and streams may not make them big bucks (until they hit the millions), but it can be hugely beneficial for them as artists, especially when it comes to attracting scouts and labels. Following them on social media and YouTube will have the same effect.  

And of course, you can support the musicians you know on a personal level too. If a fellow artist is going through a hard time, take them for a coffee, cook them a meal, give them a call or drop them a message. Be a good friend, especially at the moment while times are hard for artists. If you think someone’s done a good job at a gig, let them know. Give them a review or recommendation on social media and tag them in a positive post.