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What are Record Labels Looking for in 2020?

To be discovered and singed as a singer, you need to generate some organic buzz around you that will grab a label’s attention. If you have aspirations of headlining Glastonbury festival one day you have got to begin building a fanbase for  yourself.

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Let’s take a quick look at why singers want to be signed and learn what record labels are looking for in 2020 to give you the best chance of being discovered.

Record labels looking for artists

A good record label executive can be instrumental in kick-starting your career. These talent scouts will want to pick you up if they love your music and they believe you have potential to make it big.

Record labels are always looking for new talent and they have the resources to open up doors to potentially life changing opportunities. Being discovered will take you to heights that simply cannot be achieved alone.

What does a record label do?

Experienced record labels will be able to develop a long-term strategy to develop and nurture you as an artist. They will know how to turn you into a successful brand, and build a team around you. They’ll also take care of the planning and business aspects, so you can focus on music.

If you want to know how to become a famous singer, there are many ways to be discovered. It could be online or at a show. You might already even be on someone’s radar.

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What are the major record labels?

How to get signed to a record label

How do singers become famous? First and foremost if you want to know how to get discovered as a singer, quite possibly the most important thing to have is a love for singing and a passion to want to do it full-time. You should want to express yourself through music, and love doing it.

Music is one of the greatest art forms, and as long as you have a passion to share your voice with the world then you are on the right track for success. Most importantly you’ve got to want to make this your career.

Record labels and artists

If you want to know how to be a successful singer, you have to think about what makes you different. What separates you from the millions of other singers out there? These are the questions you may have to ask yourself. It’s a tough industry and record labels will want to sign singers that are special. Aim to communicate your own artistic voice, and find your own unique sound and style.

The music industry is always on the lookout for the next big thing. But talent scouts will avoid taking any risks with money and resources on the line. Knowing how to get discovered as a singer means that you need to think like a record label.

Here are song ways to get a record label’s attention.

#1 Write great songs

Music managers are looking for singers with talent. We all know this; it’s the reason why shows like ours, The  X-Factor, TeenStar and The Voice exist. An amazing ability to sing is an obvious requirement. But it’s not a deal-breaker. A dream signing for a manager or record label is a singer who can write hits.

You don’t want to be a one-hit-wonder and a quick flash in the pan. Maintaining a career in music is just as hard as breaking into it. If you can write great songs and you have a distinctive original sound you’re far more likely to be discovered as a singer.

#2 Perform with confidence

At one point in time, every singer has had to experience what it’s like to perform in front of an awkward and unresponsive crowd. People are often quick to judge live, and you’ve got to learn how to engage with a crowd through channelling your own charisma into the performance.

People go to shows to be entertained and this is very important to remember. If a crowd is uninterested, people start thinking they might want to be spending their time elsewhere. Prevent this from happening by owning the stage and having a good time with the crowd.

#3 Demonstrate good business sense

If you are able to demonstrate an understanding of sales, promotion and marketing then you show to a potential team that you are clued up with the business side of things. Music professionals will respect this and will be keen to work with those that understand the business model in the music industry.

Want to know what it takes to get a record deal? Your success will depend on your popularity and your ability to sell records, merchandise and tickets to shows. Knowing this will help show to those interested in working with you that you are on the same wavelength.

#4 Build a fan base

Record labels don’t want to take any risks when signing artists. The reason is because if things don’t go to plan, they might lose lots of money. You have got to try and think from their perspective. Labels want to sign singers who already have fans- ones that are ready to pay for music and queue up to see live performances.

Labels and managers must see enough potential in your music to be willing to invest the time and resources into building your career on the basis that you will eventually make them money. With this in mind, perhaps it’s time to learn how to leverage your fan base and create a demand. What you present to the world has got to have value.

#5 Get yourself out there

To get on people’s radar you need to be brave and present yourself to the world – both at live shows and also online. Music streaming statistics on digital platforms such as Spotify and Apple Music, as well as view counts on YouTube are the key indicators talent scouts look at to measure an artist’s growing popularity. Most singers are discovered either performing live or through building online hype.

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#6 Invest in quality content

Focus on creating engaging visual content and and quality studio recordings to enable your music to reach its for potential for online success. To generate a buzz around yourself as an artist you need to get people talking.

#7 Keep your fans excited

Everyone knows building strong social media platforms is instrumental to success. But let’s take it one step further. It’s not just about being present on social media with regular posts. Knowing how to be a famous singer means you will have to engage with your audience in a way that keeps you on their mind, and keeps people excited.

#8 Network and build contacts

Networking is essential for building new relationships. I firmly believe that people do want to help each other succeed. And people will always prefer to help those they like and have established good relationships with. If you have a great attitude, you’re friendly, polite, charming and fun to be around you’ll have no problem making music industry contacts.

#9 Persevere

Throughout the course of your musical journey you are likely to face some criticism. But the last thing you want to do is let it knock your confidence. It helps to accept that not everyone will like your music or voice. Even the biggest artists on the planet have haters. You won’t be able to please everyone, but if you can accept this then you will not let negativity affect you.

Taking the next step

The music industry is always on the lookout for the next big thing. But talent scouts will avoid taking any risks with money and resources on the line. Knowing how to get discovered as a singer means that you need to think like a record label.